Instagram’s latest app, Threads, has impressively amassed over 100 million users, reaching this milestone at a significantly faster pace than even ChatGPT by OpenAI. While ChatGPT took two months to hit this mark, Threads achieved it within a few days of its launch. The user count can be tracked within the Instagram app, which monitors the size of the Threads user base.
Threads experienced immediate success upon its release. Within the first two hours, it garnered 2 million users, and the numbers steadily escalated to 5 million, 10 million, 30 million, and eventually 70 million. The app’s launch has greatly exceeded our expectations, stated CEO Mark Zuckerberg.
Zuckerberg confirmed the milestone in a Threads post on Monday, attributing the growth to being “mostly organic.” Instagram head Adam Mosseri also acknowledged the achievement, highlighting that it took a mere five days to reach this point.
Active User Engagement
However, users aren’t just signing up; they’re actively engaging on the platform. As of Thursday, over 95 million posts and 190 million likes have been shared on the app, as reported by Alex Heath.
Despite its early success, Threads is still in its nascent stage, and it remains to be seen whether it will attain the same cultural influence that Twitter once held. Meta isn’t explicitly aiming to replace Twitter, according to Mosseri, and the company doesn’t plan to actively promote politics and hard news on the platform. However, it could potentially become the go-to platform for conversation-based social media. While Meta is thrilled with the launch week’s outcome, Mosseri expressed, “we don’t even know if this thing is retentive yet.”
Comparison with Twitter
In comparison, as of last November, Twitter had approximately 260 million monetizable daily active users, as per a tweet from owner Elon Musk. More recently, The Wall Street Journal reported that Twitter has been informing advertisers that it has around 535 million monetizable monthly active users. However, external data indicates a recent decline in Twitter’s traffic, with CloudFlare CEO Matthew Prince stating that the traffic is “tanking.”